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	<title>Web Words That Work!</title>
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	<link>http://www.web-words-that-work.com</link>
	<description>SEO Services, Website Content, Online Marketing, Copy-editing, Web Design Teams</description>
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		<title>Ghost-bloggers &#8211; Hire a Phantom? Why Not?</title>
		<link>http://www.web-words-that-work.com/2010/03/ghost-bloggers-hire-a-phantom-why-not/</link>
		<comments>http://www.web-words-that-work.com/2010/03/ghost-bloggers-hire-a-phantom-why-not/#comments</comments>
		<pubDate>Sun, 14 Mar 2010 23:55:55 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[ghost-writing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.web-words-that-work.com/?p=812</guid>
		<description><![CDATA[I don&#8217;t ghost blog. But I do ghostwrite, and some of what I write are blogs. Sound like an equivocation? It&#8217;s not. Honest.
Ghost-blogging has been a controversial topic among professional writers for some time. Is it ethical? Is it real blogging? Is it kosher? Should there be a disclaimer?
These are all good questions and my [...]]]></description>
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		<title>The Big Business Blog Question</title>
		<link>http://www.web-words-that-work.com/2010/03/the-big-business-blog-question/</link>
		<comments>http://www.web-words-that-work.com/2010/03/the-big-business-blog-question/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 19:54:38 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://www.web-words-that-work.com/?p=783</guid>
		<description><![CDATA[It would seem that yoga is a natural topic for a blog, yet just last week a yoga instructor interested in starting a blog asked the Big Blog Question:
&#8220;But what would I SAY?&#8221;
Mostly, I responded, you blog about the things you do, things your customers ask about, fun stories, updates on new insights or even [...]]]></description>
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		<title>Starting a Blog &#8211; the Just Do It Approach</title>
		<link>http://www.web-words-that-work.com/2010/03/starting-a-blog/</link>
		<comments>http://www.web-words-that-work.com/2010/03/starting-a-blog/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:27:29 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[small business blogs]]></category>

		<guid isPermaLink="false">http://www.web-words-that-work.com/?p=720</guid>
		<description><![CDATA[I was laughing along with a small business blogging client today about her over-abundance of preparation for starting a blog. She&#8217;s been gathering materials for almost a year. And today, she said, &#8220;Let&#8217;s not over-prepare. Let&#8217;s just do it.&#8221; We laughed. We both know we are way beyond the over-preparing line.
We&#8217;ll get the blog designed [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Blogging &#8211; Beyond SEO, there&#8217;s a Reader Longing to Understand You</title>
		<link>http://www.web-words-that-work.com/2010/03/blogging-beyond-seo-theres-a-reader-longing-to-understand-you/</link>
		<comments>http://www.web-words-that-work.com/2010/03/blogging-beyond-seo-theres-a-reader-longing-to-understand-you/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 19:29:09 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.web-words-that-work.com/?p=745</guid>
		<description><![CDATA[Can You Help?
Though many blogs seem to be tossed up during a short lunch hour, business blogging is not intended as a stream-of-consciousness exercise (leave that to the diary scribblers). If you&#8217;re blogging for business, you probably want your readers to understand you. Give them a helping hand: organize your thoughts for  them.
No one [...]]]></description>
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		<title>The Secret to Great Writing</title>
		<link>http://www.web-words-that-work.com/2010/02/the-secret-to-great-writing/</link>
		<comments>http://www.web-words-that-work.com/2010/02/the-secret-to-great-writing/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 18:49:36 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.web-words-that-work.com/?p=704</guid>
		<description><![CDATA[Writing begins with an idea &#8211; with something to say, something you have a burning desire to communicate.
The desire is that same feeling you may have when you&#8217;re out in a group of people and the conversation is rolling along, and it&#8217;s sparking ideas, and you have one. You want to share. You can&#8217;t find [...]]]></description>
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		<title>When Tweeting Works</title>
		<link>http://www.web-words-that-work.com/2010/02/when-tweeting-works/</link>
		<comments>http://www.web-words-that-work.com/2010/02/when-tweeting-works/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:40:28 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tweeting]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[what to tweet]]></category>

		<guid isPermaLink="false">http://www.web-words-that-work.com/?p=690</guid>
		<description><![CDATA[When Twitter works, it&#8217;s huge.  It engages, connects your customers to you, creates loyalty, buzz, enthusiasm and all those things we all want for our biz&#8217;s. But how to make it work for you?
Biggest question I get, after the, &#8220;why would I want to know what some so-and-so had for breakfast!?&#8221; sort of response (that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You Don&#8217;t Have to Tweet</title>
		<link>http://www.web-words-that-work.com/2010/02/you-dont-have-to-tweet/</link>
		<comments>http://www.web-words-that-work.com/2010/02/you-dont-have-to-tweet/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 00:09:28 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Tweetdeck]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.web-words-that-work.com/?p=659</guid>
		<description><![CDATA[And you don&#8217;t have to pay someone to tweet for you, either. You can just – not.
If Twitter seems to you like nothing more than whistling into the wind, then it&#8217;s not for you. Often, I think it&#8217;s not for me, either. At the end of the day, having had Tweets scrolling down my Tweetdeck [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TweetDeck, HootSuite &#8211; Labor-Saving Devices</title>
		<link>http://www.web-words-that-work.com/2010/02/tweetdeck-hootsuite-labor-saving-devices/</link>
		<comments>http://www.web-words-that-work.com/2010/02/tweetdeck-hootsuite-labor-saving-devices/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 01:02:44 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[HootSuite]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Tweetdeck]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.web-words-that-work.com/?p=636</guid>
		<description><![CDATA[Big time-savers for managing social media, especially for small businesses, are these two &#8216;old&#8217; favorites. I like them both, but I use TweetDeck the most.
I keep my social media networking simple, and since I used TweetDeck first, it&#8217;s the simplest to me. I can scan the posts, reply, retweet, comment, post to Twitter and have [...]]]></description>
		<wfw:commentRss>http://www.web-words-that-work.com/2010/02/tweetdeck-hootsuite-labor-saving-devices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>One Company, One Brand</title>
		<link>http://www.web-words-that-work.com/2010/02/one-company-one-brand/</link>
		<comments>http://www.web-words-that-work.com/2010/02/one-company-one-brand/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 23:34:53 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://www.web-words-that-work.com/?p=588</guid>
		<description><![CDATA[AKA how I ended up with 3 logos, 2 blogs and an assortment of business cards.
The next time I say anything at all to a client about integrated marketing, consistent branding and the importance of all of this, I&#8217;ll have to come in with a HUGE disclaimer. &#8220;Do as I say, not as I do [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Words at Their Best</title>
		<link>http://www.web-words-that-work.com/2009/02/first-post-for-web-words-that-work/</link>
		<comments>http://www.web-words-that-work.com/2009/02/first-post-for-web-words-that-work/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 01:38:49 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Web Content]]></category>
		<category><![CDATA[Content SEO]]></category>

		<guid isPermaLink="false">http://www.web-words-that-work.com//?p=1</guid>
		<description><![CDATA[Content is queen of the Web. Your content is your information. Your message. Your brand. It’s everything you want your reader to know. And vice versa: it’s what your reader wants to know.
And typically, they want it fast. After all, this is the Web, where words on the screen can flicker off just as quickly [...]]]></description>
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