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	<title>Web Words That Work! &#187; Copywriting</title>
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		<title>Web Copywriters &#8211; What Makes Us So Different?</title>
		<link>http://www.web-words-that-work.com/2010/03/web-copywriters-what-makes-us-so-different/</link>
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		<pubDate>Wed, 24 Mar 2010 17:25:24 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Web Content]]></category>
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		<description><![CDATA[What&#8217;s the difference between a Web copywriter and a print copywriter? That&#8217;s a question that comes up frequently in my professional writing life. There&#8217;s a wide gap between skills used in copy-writing for the Web and writing for book, print, broadcast and other media. Underlying all, though, is one of my core beliefs about writing: [...]]]></description>
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		<title>The Big Business Blog Question</title>
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		<pubDate>Sun, 07 Mar 2010 19:54:38 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
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		<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[It would seem that yoga is a natural topic for a blog, yet just last week a yoga instructor interested in starting a blog asked the Big Blog Question: &#8220;But what would I SAY?&#8221; Mostly, I responded, you blog about the things you do, things your customers ask about, fun stories, updates on new insights [...]]]></description>
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		<title>Blogging &#8211; Beyond SEO, there&#8217;s a Reader Longing to Understand You</title>
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		<pubDate>Mon, 01 Mar 2010 19:29:09 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
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		<description><![CDATA[Can You Help? Though many blogs seem to be tossed up during a short lunch hour, business blogging is not intended as a stream-of-consciousness exercise (leave that to the diary scribblers). If you&#8217;re blogging for business, you probably want your readers to understand you. Give them a helping hand: organize your thoughts for them. No [...]]]></description>
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		<title>The Secret to Great Writing</title>
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		<pubDate>Thu, 25 Feb 2010 18:49:36 +0000</pubDate>
		<dc:creator>Judith</dc:creator>
				<category><![CDATA[Copywriting]]></category>
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		<description><![CDATA[Writing begins with an idea &#8211; with something to say, something you have a burning desire to communicate. The desire is that same feeling you may have when you&#8217;re out in a group of people and the conversation is rolling along, and it&#8217;s sparking ideas, and you have one. You want to share. You can&#8217;t [...]]]></description>
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