Blogging – Beyond SEO, there’s a Reader Longing to Understand You

March 1, 2010

Can You Help? Though many blogs seem to be tossed up during a short lunch hour, business blogging is not intended as a stream-of-consciousness exercise (leave that to the diary scribblers). If you’re blogging for business, you probably want your readers to understand you. Give them a helping hand: organize your thoughts for them. No [...]

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The Secret to Great Writing

February 25, 2010

Writing begins with an idea – with something to say, something you have a burning desire to communicate. The desire is that same feeling you may have when you’re out in a group of people and the conversation is rolling along, and it’s sparking ideas, and you have one. You want to share. You can’t [...]

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When Tweeting Works

February 23, 2010

When Twitter works, it’s huge.  It engages, connects your customers to you, creates loyalty, buzz, enthusiasm and all those things we all want for our biz’s. But how to make it work for you? Biggest question I get, after the, “why would I want to know what some so-and-so had for breakfast!?” sort of response [...]

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You Don’t Have to Tweet

February 17, 2010

And you don’t have to pay someone to tweet for you, either. You can just – not. If Twitter seems to you like nothing more than whistling into the wind, then it’s not for you. Often, I think it’s not for me, either. At the end of the day, having had Tweets scrolling down my [...]

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TweetDeck, HootSuite – Labor-Saving Devices

February 8, 2010

Big time-savers for managing social media, especially for small businesses, are these two ‘old’ favorites. I like them both, but I use TweetDeck the most. I keep my social media networking simple, and since I used TweetDeck first, it’s the simplest to me. I can scan the posts, reply, retweet, comment, post to Twitter and [...]

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Web Words at Their Best

February 10, 2009

Content is queen of the Web. Your content is your information. Your message. Your brand. It’s everything you want your reader to know. And vice versa: it’s what your reader wants to know. And typically, they want it fast. After all, this is the Web, where words on the screen can flicker off just as [...]

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