Why Set Up a LinkedIn Profile? And Why Facebook?

April 16, 2010

I added a couple of pages to my Website recently in response to confusion and questions amongst business executives, managers and entrepreneurs who have been asking me about social marketing. One page is for small business owners, the other for executives, entrepreneurs, managers and individuals. You’ll find my social marketing services there, and here is [...]

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Web Copywriters – What Makes Us So Different?

March 24, 2010

What’s the difference between a Web copywriter and a print copywriter? That’s a question that comes up frequently in my professional writing life. There’s a wide gap between skills used in copy-writing for the Web and writing for book, print, broadcast and other media. Underlying all, though, is one of my core beliefs about writing: [...]

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Ghost-bloggers – Hire a Phantom? Why Not?

March 14, 2010

I don’t ghost blog. But I do ghostwrite, and some of what I write are blogs. Sound like an equivocation? It’s not. Honest. Ghost-blogging has been a controversial topic among professional writers for some time. Is it ethical? Is it real blogging? Is it kosher? Should there be a disclaimer? These are all good questions [...]

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The Big Business Blog Question

March 7, 2010

It would seem that yoga is a natural topic for a blog, yet just last week a yoga instructor interested in starting a blog asked the Big Blog Question: “But what would I SAY?” Mostly, I responded, you blog about the things you do, things your customers ask about, fun stories, updates on new insights [...]

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Starting a Blog – the Just Do It Approach

March 3, 2010

I was laughing along with a small business blogging client today about her over-abundance of preparation for starting a blog. She’s been gathering materials for almost a year. And today, she said, “Let’s not over-prepare. Let’s just do it.” We laughed. We both know we are way beyond the over-preparing line. We’ll get the blog [...]

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Blogging – Beyond SEO, there’s a Reader Longing to Understand You

March 1, 2010

Can You Help? Though many blogs seem to be tossed up during a short lunch hour, business blogging is not intended as a stream-of-consciousness exercise (leave that to the diary scribblers). If you’re blogging for business, you probably want your readers to understand you. Give them a helping hand: organize your thoughts for them. No [...]

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The Secret to Great Writing

February 25, 2010

Writing begins with an idea – with something to say, something you have a burning desire to communicate. The desire is that same feeling you may have when you’re out in a group of people and the conversation is rolling along, and it’s sparking ideas, and you have one. You want to share. You can’t [...]

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When Tweeting Works

February 23, 2010

When Twitter works, it’s huge.  It engages, connects your customers to you, creates loyalty, buzz, enthusiasm and all those things we all want for our biz’s. But how to make it work for you? Biggest question I get, after the, “why would I want to know what some so-and-so had for breakfast!?” sort of response [...]

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You Don’t Have to Tweet

February 17, 2010

And you don’t have to pay someone to tweet for you, either. You can just – not. If Twitter seems to you like nothing more than whistling into the wind, then it’s not for you. Often, I think it’s not for me, either. At the end of the day, having had Tweets scrolling down my [...]

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TweetDeck, HootSuite – Labor-Saving Devices

February 8, 2010

Big time-savers for managing social media, especially for small businesses, are these two ‘old’ favorites. I like them both, but I use TweetDeck the most. I keep my social media networking simple, and since I used TweetDeck first, it’s the simplest to me. I can scan the posts, reply, retweet, comment, post to Twitter and [...]

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