Think you want to blog but getting cold feet every time you almost do it?
Pop one up anonymously and then try it out. Work out your style and your pace and then see if you want a ‘for-real’ blog attached to your business.
I know this isn’t the usual advice from a marketing editor, but it occurs to me that this blogging-in-the-closet sort of method could help a lot of people who hesitate to jump into blogging. That ‘OMG – this has to be perfect because everyone’s watching’ feeling stops a lot of potential bloggers. But truth is, no one will be watching – or reading – your practice blog. Not unless you tell them about it.
With millions of blogs on the Internet, you’re pretty safe in assuming anonymity when you pop one up. In fact, a LOT of what I do is help people improve their blog SEO and get their blog OUT of that dark, lonely closet.
I usually suggest a more considered approach to starting a blog, and you’ve probably heard something similar: Brand the blog; make a list of at least 20 blog topics you can write about; write at least five; and then go public with the first one.
But what if you’re stuck at the edge of the cliff and just can’t jump? I say, try one out anonymously. Repurpose the content later if you fall in love with it; then pop it back up on a branded, optimized, for-real business blog.
Here’s a blog I put up one weekend for my niece. She was just trying it out. And doing a good job, I’d say!
