What’s the difference between a Web copywriter and a print copywriter? That’s a question that comes up frequently in my professional writing life.
There’s a wide gap between skills used in copy-writing for the Web and writing for book, print, broadcast and other media. Underlying all, though, is one of my core beliefs about writing:
To be an excellent Web copywriter, you must first be an excellent writer.
The skill and talent of writing begins with a love of words, a feel for the sound of things, an ear for rhythm, cadence, style. I am thrilled every time I hear Maya Angelou read her poetry. The words have a life of their own; they vibrate on the page. Remember this one?
A rock, A river, A tree — The first words of Maya Angelou’s inaugural poem for the Presidential Inauguration, 1993.
I hear Maya Angelou’s voice, her particular cadence, when I read anything of hers, even just those six words. But I digress. I came here today to talk about Web copy-writing.
Web Content Style – A Marriage
The Web has its own cadence and style. A Web copywriter marries that cadence with the client’s individual voice, creating content that your Web customers will take the time to read.
And, oh, we also make sure your Web content is optimized for search engines.
The best of us Web professionals write for your customers first, without ever forgetting that we write for robots and spiders, too.
