It would seem that yoga is a natural topic for a blog, yet just last week a yoga instructor interested in starting a blog asked the Big Blog Question:
“But what would I SAY?”
Mostly, I responded, you blog about the things you do, things your customers ask about, fun stories, updates on new insights or even products, reports back from yoga conferences (with photos), how-to’s for your yoga clients, and stories about interesting things that have happened around the studio.
Look at your business from your customer’s point of view. What are they curious about?
Some blogs are instructional, and I think I lean in this direction, tending to write the blog that answers a question or that helps a client notch up her copywriting, social marketing, e-marketing and content SEO skills. But that’s just me. I’d share fun stories from around the office, I think, if I had any. But, fact is, things are kind of quiet around this writer’s office. I sip tea, ponder, create, write, optimize, coach clients on social marketing and strategy…
But in a yoga studio?! Wow. There’s action: Workshops, conferences, new instructors, that moment when a yoga student achieves her first inverted posture. That’s photo op time!
If you want to get some ideas on what to blog about, turn to your customers. They’ll have ideas. Count on it.
(Now, that’s great advice. I think I’ll take it. So, let me ask you: what would you like Web Words That Work! to blog about?)
